kvadrat exhibition stand
for sauerbruch hutton architects
2006, 192 sq m
exhibition stand for orgatec
photos : jan bitter
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The Kvadrat stand at Orgatec 2006 has been designed as a ‘forest of colour’. A large
group of volumes assembled out of the new Soft Cell frames is placed in a spatial configuration based on a parallel grid but freely arranged to create a varied and surprising bodily experience for the visitor.
Meeting and showroom situations are seamlessly integrated into ‘clearings’ of the ‘forest’; a simple set of furniture has been created to match. The cubic volumes defining the space are covered in the wide range of Kvadrat fabrics with the four sides always parallel and the four surfaces treated in four distinct colour families. Thus the view in one direction always offers one coherent chromatic accord. If, however, you turn your head you will be immediately engulfed by another colour spectrum, giving you a completely different spatial and atmospheric impression.